Watch Your Competitors' Content
Every morning, WebRun visits your listed competitors' LinkedIn and X profiles, collects their posts from the past 24 hours, logs content type and engagement data in a Google Sheet, and sends you a Slack digest of their most notable moves.
How can I automatically track what my competitors are posting on social media?
WebRun visits your competitors' LinkedIn and X profiles every morning, collects their posts from the past 24 hours, logs content type and engagement data in a Google Sheet, and sends a Slack digest of their most notable moves - so you always know what rivals are pushing before your day starts.
- Know every competitor move before your working day starts
- Spot content trends and gaps to inform your own strategy
- No manual social scrolling to stay competitive
Built for marketing managers · brand strategists · content teams · startup founders
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
linkedin.comin a real browser with your saved login - no setup, no API keys. -
1
LinkedIn - collect competitor posts from the last 24h
linkedin.com
WebRun opens LinkedIn to collect competitor posts from the last 24h. - Open each competitor's LinkedIn Company Page from your watchlist
- Capture any posts published in the last 24 hours: post text, content type, and reaction and comment counts
- Note the topic angle (product, thought leadership, hiring, promotion)
Done when All competitor LinkedIn posts from the last 24 hours are captured with engagement data.
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2
X (Twitter) - collect competitor posts from the last 24h
x.com
WebRun opens X (Twitter) to collect competitor posts from the last 24h. - Open each competitor's X profile from your watchlist
- Capture original tweets from the last 24 hours: text, like count, reply count, and retweet count
- Skip replies and retweets - original content only
Done when All competitor original X posts from the last 24 hours are captured.
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3
Google Sheets - log all posts with engagement data
google.com
WebRun opens Google Sheets to log all posts with engagement data. - Open the Competitor Content Tracker sheet
- Append one row per post: competitor, platform, topic angle, content type, text snippet, engagement total, and date
- Sort the sheet by engagement descending so top posts surface first
Done when All new competitor posts are logged and sorted by engagement in the tracker.
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4
Slack - send the competitor content digest
slack.com
WebRun opens Slack to send the competitor content digest. - Post a morning digest to #competitive-intel with the 3 highest-engagement competitor posts and their topic angles
- Flag any post that mirrors a topic you are planning to publish so you can time your response
Done when You have a Slack digest of this morning's most notable competitor content.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it interact with competitor accounts in any way?
No. It only reads publicly available posts - it never likes, comments, follows, or contacts any competitor account.
How do I add a new competitor to the watchlist?
Add their LinkedIn and X handle to your watchlist in the plan. WebRun picks them up on the next morning run.
Can it track competitors on Instagram or TikTok too?
Yes - add those platforms to the flow and WebRun will visit their profiles and log posts from those channels in the same tracker sheet.
Related templates
Instagram›Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.