Turn Form Submissions Into CRM Deals
The moment a prospect submits your website contact form, WebRun creates a new HubSpot contact and deal with all their details, checks for existing records to avoid duplicates, and pings the assigned rep in Slack with a Calendly booking link to send, so every inbound lead gets a response within minutes.
How can I automatically turn inbound form submissions into CRM deals instantly?
The moment a prospect submits your website contact form, WebRun creates a new HubSpot contact and deal with their details, checks for duplicates, and pings the assigned rep in Slack with a Calendly booking link - so every inbound lead gets a response within minutes.
- Every inbound lead is captured in HubSpot within seconds
- Reps are notified instantly with a booking link ready to send
- Duplicate contacts are caught automatically before they pollute the CRM
Built for marketing teams · inbound sales teams · SaaS companies · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.hubspot.comin a real browser with your saved login - no setup, no API keys. -
1
HubSpot - create contact and deal from form data
hubspot.com
WebRun opens HubSpot to create contact and deal from form data. - Receive the form submission payload with name, email, company, phone, and message
- Search HubSpot contacts for the email - if found, update the existing record; if not, create a new contact
- Create a new deal in the New Lead stage, link it to the contact, and populate company, source, and the form message as a note
Done when A HubSpot contact and linked deal exist for every form submission, with no duplicates.
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2
Slack - alert the rep immediately
slack.com
WebRun opens Slack to alert the rep immediately. - Post to the assigned rep's DM with the lead's name, company, message, and a link to the HubSpot deal
- Include a suggested response timeline based on lead source and business hours
Done when The rep is notified within minutes and has everything needed to follow up.
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3
Calendly - provide booking link for response
calendly.com
WebRun opens Calendly to provide booking link for response. - Retrieve the rep's Calendly scheduling link for an intro call event type
- Include it in the Slack alert so the rep can paste it directly into their reply email
Done when The rep has a ready-to-use booking link to include in their response.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it email the prospect automatically?
No. WebRun notifies your rep and gives them the booking link - the rep sends the reply so the first human touch is personal.
What if the same person submits the form twice?
WebRun searches by email before creating a record. Returning leads update their existing contact and create a new deal linked to the same contact, so no duplicates appear.
Which forms does it work with?
Any form that can POST data or trigger a HubSpot workflow - including HubSpot native forms, Typeform, Webflow, and most website builders.
Related templates
Put this on autopilot.
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