Automated Membership and Season Pass Renewal Reminders
Every morning, WebRun opens ROLLER and finds memberships and season passes expiring in the next 30 days. It drafts a personalised renewal reminder email for each member and posts a Slack summary of upcoming expirations, so your team can review the drafts and send them before members quietly lapse.
How do I automatically send membership renewal reminders at my entertainment center?
Every morning, WebRun opens ROLLER and identifies memberships and season passes expiring in the next 30 days. It drafts a personalised renewal reminder email in Gmail for each member and posts a churn risk summary to Slack, giving your team time to act before members quietly lapse.
- Expiring members are contacted before they quietly lapse
- Team starts each day knowing exactly who is at risk this week
- Long-term members receive personalised loyalty recognition at renewal
Built for trampoline parks · arcades · bowling centers · mini-golf venues · family entertainment centers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
roller.softwarein a real browser with your saved login - no setup, no API keys. -
1
ROLLER - find expiring memberships and season passes
roller.software
WebRun opens ROLLER to find expiring memberships and season passes. - Open ROLLER and filter members by expiry date in the next 30 days
- Capture the member name, membership type, expiry date, and renewal price for each
- Separate first-time renewals from long-term members for personalised messaging
Done when All members expiring within 30 days are listed with their membership details.
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2
Gmail - draft personalised renewal reminders
gmail.com
WebRun opens Gmail to draft personalised renewal reminders. - Draft a renewal reminder addressed to each member by name
- Include their membership type, expiry date, renewal price, and a link to renew
- Highlight any seasonal benefits or loyalty perks for long-term members
- Save as a draft - do not send without team review
Done when A personalised draft renewal reminder is queued in Gmail for each expiring member.
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3
Slack - post churn risk summary
slack.com
WebRun opens Slack to post churn risk summary. - Post a daily churn risk summary to the membership channel
- List total expiring in the next 30 days, broken down by 7, 14, and 30-day windows
- Flag any long-term members or high-value passes expiring this week
Done when The team has a current churn risk summary in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it automatically charge members for renewal?
No. WebRun drafts reminder emails and surfaces the renewal list. All charges are handled by your team through ROLLER - no payment is taken without human action.
Can it send different messages to new members versus long-term ones?
Yes. WebRun segments first-time renewals from multi-year members and drafts tailored messaging for each group, giving loyal members a personalised recognition.
What if a member already renewed after the last run?
WebRun reads the live membership status from ROLLER each morning, so anyone who has already renewed is automatically skipped.
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Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.