Automated Birthday Party Outreach for FECs
Every Monday, WebRun opens CenterEdge and finds guests or members with a birthday in the next 30 days. It drafts a personalised birthday offer email for each, logs the outreach in Google Sheets to prevent duplicates, and queues the drafts in Gmail for your team to review and send.
How do I automatically send birthday offers to guests at my entertainment center?
Every Monday, WebRun opens CenterEdge and finds guests with a birthday in the next 30 days. It drafts a warm, personalised birthday party offer email in Gmail for each guest, logs every contact in Google Sheets to prevent duplicates, and queues the drafts for your team to review and send before the birthday window closes.
- Every guest birthday in your database gets a timely party offer
- Birthday outreach runs weekly without any manual list-pulling
- Duplicate birthday emails are prevented via the outreach log
Built for trampoline parks · arcades · bowling centers · mini-golf venues · family entertainment centers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
centeredgesoftware.comin a real browser with your saved login - no setup, no API keys. -
1
CenterEdge - find guests with upcoming birthdays
centeredgesoftware.com
WebRun opens CenterEdge to find guests with upcoming birthdays. - Open CenterEdge and run a guest report filtered for birthdays in the next 30 days
- Capture the guest name, email, birthday date, and any prior party or visit history
- Exclude guests already contacted for this birthday per the outreach log
Done when All guests with a birthday in the next 30 days are identified with contact details.
-
2
Google Sheets - log birthday outreach
google.com
WebRun opens Google Sheets to log birthday outreach. - Open the birthday outreach log in Google Sheets
- Add a row for each new birthday contact with their name, birthday date, and status set to Pending
- Confirm no duplicate outreach for the same guest in the same birthday year
Done when Each birthday contact is logged and deduplication is confirmed.
-
3
Gmail - draft personalised birthday offer
gmail.com
WebRun opens Gmail to draft personalised birthday offer. - Draft a warm birthday email addressed to the guest by name
- Mention their upcoming birthday and invite them to celebrate at your venue
- Include your birthday party package options and a limited-time booking offer
- Save as a draft - do not send without team review
Done when A personalised draft birthday offer is queued in Gmail for each upcoming birthday.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the birthday email without my approval?
No. Every birthday offer is saved as a Gmail draft for your team to review and send. No email goes to a guest without a human approving it first.
How does it avoid contacting the same guest twice for the same birthday?
WebRun checks the Google Sheets outreach log before drafting. Any guest already logged for the current birthday year is automatically skipped.
Does it send offers for the child's birthday or the account holder's birthday?
That depends on how birthdays are stored in CenterEdge. During setup you specify which birthday field to target - the child's birthday, the primary contact's, or both.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.