Automated Lapsed Customer Winback for FECs
Every Monday, WebRun opens CenterEdge and finds guests who visited at least twice in the past but have not returned in 60 or more days. It drafts a personalised winback email with a special offer for each lapsed guest, logs the outreach in Google Sheets, and queues the drafts in Gmail for your team to review and send.
How do I automatically win back lapsed customers at my entertainment center?
Every Monday, WebRun opens CenterEdge and finds regular guests who have not visited in 60 or more days. It drafts a personalised winback email with your chosen offer for each lapsed guest, logs every contact in Google Sheets to prevent duplicates, and queues the drafts in Gmail for your team to review and send.
- Lapsed regulars receive a personalised offer before they forget you exist
- Winback outreach runs every week without manual list-building
- Duplicate contacts are prevented automatically via the outreach log
Built for trampoline parks · arcades · bowling centers · mini-golf venues · family entertainment centers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
centeredgesoftware.comin a real browser with your saved login - no setup, no API keys. -
1
CenterEdge - identify lapsed regular guests
centeredgesoftware.com
WebRun opens CenterEdge to identify lapsed regular guests. - Open CenterEdge and run a guest activity report filtering for customers with 2 or more visits and no visit in the last 60 days
- Capture the guest name, email, last visit date, and most frequent activity type
- Exclude guests already contacted this month per the outreach log
Done when All lapsed regular guests are identified with their visit history and contact details.
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2
Google Sheets - log winback outreach
google.com
WebRun opens Google Sheets to log winback outreach. - Open the winback outreach log in Google Sheets
- Add a row for each new lapsed guest with their name, last visit date, and status set to Pending
- Confirm no duplicate outreach for guests already in the log this month
Done when Each lapsed guest is logged and deduplication is confirmed.
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3
Gmail - draft personalised winback offer
gmail.com
WebRun opens Gmail to draft personalised winback offer. - Draft a warm winback email addressed to the guest by name
- Reference their last visit activity to make it personal
- Include a limited-time offer or incentive to return
- Save as a draft - do not send without team review
Done when A personalised draft winback email is queued in Gmail for each lapsed guest.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the winback email without my approval?
No. Every winback offer is saved as a Gmail draft for your team to review and send. No email goes to a guest without a human approving it first.
How does it define a lapsed guest?
By default, it targets guests with 2 or more prior visits who have not returned in 60 days. You can adjust both the visit count and the inactivity window during setup.
What offer should I include in the winback email?
You set the offer text once during setup (for example, a discount, a free activity, or a bonus session). WebRun inserts it into every draft so messaging stays consistent.
Related templates
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