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Automated Competitor Complaint Comment Drafts

Every hour, WebRun reads your competitor names and complaint phrases from a Google Sheet, watches Facebook for matching posts, drafts an empathetic and non-pushy comment, logs each switcher to the sheet, and sends the draft to Telegram; when you approve it there, WebRun posts the comment to Facebook.

Runs on WebRun · Strict Lockdown policy
Every hour WebRunorchestrates each step
1 Google Sheets read competitor names and phrases
2 Facebook watch for complaints and draft a reply
3 Telegram approve the draft, then it posts
In short

How do I find people ready to switch from a competitor on Facebook?

Every hour, WebRun reads your competitor names from a Google Sheet and watches Facebook for posts voicing a problem you solve, then drafts an empathetic comment that helps the person without attacking anyone. Each draft is sent to Telegram, and only the ones you approve there are posted to Facebook, so you reach unhappy prospects at the right moment.

  • Reach unhappy prospects at the moment of frustration
  • Empathetic comments that never attack a competitor
  • You approve every comment in Telegram before it posts

Built for challenger brands · SaaS companies · agencies · local services

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens www.facebook.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Google Sheets - read competitor names and phrases
    google.com
    WebRun in Google Sheets: read competitor names and phrases
    WebRun opens Google Sheets to read competitor names and phrases.
    • Open your control sheet and read the competitor names and complaint phrases to watch
    • Read the rules that decide when a post is a genuine switch signal
    • Use this sheet as the running log of every switcher and draft

    Done when The competitor names and rules are loaded and the sheet is ready to log switchers.

  3. 2
    Facebook - watch for complaints and draft a reply
    facebook.com
    WebRun in Facebook: watch for complaints and draft a reply
    WebRun opens Facebook to watch for complaints and draft a reply.
    • Watch Facebook for posts that name a competitor or voice a frustration you solve
    • Confirm each fits your rules and is a genuine chance to help
    • Draft an empathetic comment that focuses on the person's problem, never attacks the competitor, write it into the sheet, and leave it unposted

    Done when Each qualifying post has a drafted comment in the sheet, none posted yet.

  4. 3
    Telegram - approve the draft, then it posts
    telegram.org
    WebRun in Telegram: approve the draft, then it posts
    WebRun opens Telegram to approve the draft, then it posts.
    • Send each draft to your Telegram chat with the original post and why it matched
    • When you approve the draft in Telegram, post the comment to Facebook
    • Skip or hold anything you do not approve and note it in the sheet

    Done when Only comments you approve in Telegram go live.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
www.facebook.com
ScheduleRuns automatically on this cadence
Every hour
DeliveryHow each run's result reaches you
Comment queue · Telegram
OutputWhat each run produces - Drafted comments in your Google Sheet, each with the complaint it answers and the competitor named, for you to approve in Telegram, edit, or skip.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it comment without my approval?

No. Every comment is drafted into your Google Sheet and sent to Telegram marked pending. WebRun posts to Facebook only after you approve the draft in Telegram, so nothing goes live until you say so.

Will it bad-mouth my competitors?

No. WebRun drafts empathetic comments that focus on helping the person, never attacking a competitor by name, so you stay professional and win trust.

How does it decide a post is a real switch signal?

You set the competitor names and complaint phrases in your Google Sheet. WebRun only drafts a comment when a post shows genuine frustration or asks for an alternative, so idle mentions are skipped.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.