Automated Church Lapsed Donor Re-Engagement
Every Monday, WebRun opens Tithe.ly, finds donors who gave consistently for at least two months but have not given in the past 60 or more days, drafts a warm pastoral re-engagement message for the giving team to review and send, and logs each outreach in a Google Sheets tracker.
How do I automatically identify and re-engage lapsed church donors?
Every Monday, WebRun opens Tithe.ly, identifies donors who gave consistently but stopped giving 60 or more days ago, and logs them in a Google Sheets tracker. It drafts a warm, pastoral re-engagement message for each lapsed donor for the giving team to review and send, keeping outreach relational and human-approved.
- Lapsed donors are identified and tracked every week without manual giving report reviews
- Every re-engagement message is pastoral and human-reviewed before it reaches a donor
- Donors lapsed over 180 days are escalated for a personal conversation rather than a form email
Built for church stewardship pastors · giving team coordinators · church finance staff · development directors
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
tithe.lyin a real browser with your saved login - no setup, no API keys. -
1
Tithe.ly - find donors with lapsed giving
tithe.ly
WebRun opens Tithe.ly to find donors with lapsed giving. - Open Tithe.ly and filter giving history for donors with at least two months of prior consistent giving
- Identify those who have not given in 60 or more days
- Note their last gift date, previous giving frequency, and total lifetime giving
- Exclude donors who have already received a re-engagement message in the past 90 days
Done when All lapsed donors meeting the criteria are identified with their giving history.
-
2
Google Sheets - log lapsed donors in tracker
google.com
WebRun opens Google Sheets to log lapsed donors in tracker. - Open the lapsed giver re-engagement tracker in Google Sheets
- Add a row for each lapsed donor with their name, last gift date, giving frequency, and lapse duration
- Set the status to Pending Outreach
- Flag donors lapsed over 180 days for a personal pastoral conversation rather than email
Done when All lapsed donors are logged with status and escalation flags in the tracker.
-
3
Gmail - draft re-engagement message for review
gmail.com
WebRun opens Gmail to draft re-engagement message for review. - Draft a warm, personal re-engagement message for each donor that acknowledges their past generosity
- Keep the tone pastoral and relational, not transactional or guilt-driven
- Do not include giving amounts or financial pressure in the message
- Leave every draft in Gmail for the giving team to review before sending. Never send automatically.
- For donors flagged for a pastoral call, draft an internal briefing note for the pastor instead
Done when A thoughtful draft is queued in Gmail for each lapsed donor requiring outreach.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it contact lapsed donors without approval?
No. Every re-engagement message is drafted and left in Gmail for the giving team to review and personalize before sending. Pastoral outreach always has a human in the loop.
How does it avoid messaging donors who have intentionally left the church?
The giving team reviews every draft before it goes out. WebRun also respects a 90-day outreach cooldown so the same donor is never messaged more than once per quarter, and the team can remove anyone from the list.
What about donors who have simply switched to cash or check giving?
WebRun flags lapsed online givers for the team to review. The giving team can cross-check in-person records and remove any donors who are still giving through other methods before approving the drafts.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.