Automated Association Newsletter Content Digest
Every Monday, WebRun opens Wild Apricot and MemberClicks, pulls recent event recaps, new member spotlights, committee updates, and upcoming events, then drafts a structured newsletter content outline in Gmail and alerts the communications team in Slack to review and add their editorial touches before the newsletter goes out.
How do I automatically build association newsletter content from member activity?
Every Monday, WebRun pulls event recaps, upcoming events, new member spotlights, and committee updates from Wild Apricot and MemberClicks, then drafts a structured newsletter content outline in Gmail for the communications team. Staff review, edit, and finalize the draft in Slack before any newsletter reaches members.
- Communications staff get a pre-structured newsletter draft every Monday with no manual gathering
- Empty sections are flagged in Slack so editors know where to add content before sending
- No newsletter reaches members without a full editorial review and approval step
Built for association communications teams · membership directors · professional associations · trade association staff
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.wildapricot.comin a real browser with your saved login - no setup, no API keys. -
1
Wild Apricot - gather event recaps and upcoming events
wildapricot.com
WebRun opens Wild Apricot to gather event recaps and upcoming events. - Open Wild Apricot and navigate to the Events section
- Pull event names, dates, attendance counts, and any summary notes from events held in the past 7 days
- Pull upcoming events scheduled in the next 30 days with registration links
- Note any events with unusually high attendance or a sold-out status worth highlighting
Done when Recent event recaps and upcoming event listings are captured and ready for the draft.
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2
MemberClicks - pull new member spotlights and committee updates
memberclicks.com
WebRun opens MemberClicks to pull new member spotlights and committee updates. - Open MemberClicks and check for new members who joined in the past 7 days and are suitable for a welcome spotlight
- Review committee activity logs for notable milestones, completed projects, or calls for volunteers
- Note any member achievements, award nominations, or announcements flagged by staff in the member records
Done when New member spotlights and committee updates are captured and ready for the draft.
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3
Gmail - draft structured newsletter content outline
gmail.com
WebRun opens Gmail to draft structured newsletter content outline. - Draft a structured newsletter content outline with clearly labeled sections: Welcome, Event Recaps, Upcoming Events, Member Spotlight, Committee News, and Calls to Action
- Populate each section with the gathered content, using concise placeholder copy the editor can expand
- Leave the draft unsent, ready for the communications team to review, edit, and finalize
Done when A structured newsletter content draft exists in Gmail with all sections populated and ready for editorial review.
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4
Slack - alert communications team to review draft
slack.com
WebRun opens Slack to alert communications team to review draft. - Post an alert to the communications team channel that this week's newsletter draft is ready for review
- Summarize which sections have content and flag any sections where no material was found this week
- Include a link to the Gmail draft for immediate access
Done when The communications team is notified in Slack with a link to the ready-to-edit newsletter draft.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the newsletter to members without editorial review?
No. WebRun drafts a content outline and saves it in Gmail for the communications team to review, edit, and finalize. Nothing is sent to members until the team approves and sends it themselves.
What happens if there is not enough content for a full newsletter one week?
WebRun flags which sections have no content in the Slack alert, so the communications team knows immediately where they need to add material before the newsletter is ready to send.
Can it pull content from other sources beyond Wild Apricot and MemberClicks?
Yes. If your association uses additional tools for announcements or member news, WebRun can be configured to pull from those sources too and add them to the relevant newsletter sections.
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