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Function Point Automated New Business Follow Ups

Every Monday, WebRun opens Function Point, finds pitches and proposals sent to prospects more than five business days ago with no logged response, drafts a follow up email for each in Gmail, and posts your new business lead a Slack list ranked by how much the opportunity is worth.

Runs on WebRun · Strict Lockdown policy
Every Monday at 9:00 AM WebRunorchestrates each step
1 Function Point find pitches sent with no response
2 Gmail draft a follow up for review
3 Slack rank prospects for the new business lead
In short

How do I follow up on agency pitches that have gone quiet?

WebRun checks Function Point every Monday for pitches sent more than five business days ago with no logged reply, and drafts a friendly follow up in Gmail for each one. It leaves every draft unsent for your new business lead to review, and posts a Slack list ranked by value, so quiet pitches get chased before they go cold.

  • Quiet pitches get a ready to send follow up before they go cold
  • New business leads see prospects ranked by opportunity value every Monday
  • Won or lost pitches are skipped automatically from live status

Built for creative agencies · advertising agencies · new business leads · agency principals

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens hosted.functionpoint.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Function Point - find pitches sent with no response
    functionpoint.com
    WebRun in Function Point: find pitches sent with no response
    WebRun opens Function Point to find pitches sent with no response.
    • Open Function Point and list pitches or proposals sent more than five business days ago
    • Filter out anything already marked won, lost, or replied
    • Note the prospect contact and the estimated opportunity value

    Done when Every quiet pitch has been listed with its prospect and value.

  3. 2
    Gmail - draft a follow up for review
    gmail.com
    WebRun in Gmail: draft a follow up for review
    WebRun opens Gmail to draft a follow up for review.
    • Draft a short, friendly follow up referencing the original pitch for each prospect
    • Leave every follow up as a draft in Gmail for the new business lead to review
    • Never send a prospect email without a person approving it first

    Done when A ready to send follow up draft exists for every quiet pitch.

  4. 3
    Slack - rank prospects for the new business lead
    slack.com
    WebRun in Slack: rank prospects for the new business lead
    WebRun opens Slack to rank prospects for the new business lead.
    • Post the new business lead a list of quiet pitches ranked by opportunity value
    • Put the largest or most promising opportunities first

    Done when The new business lead has this week's follow up priority list in Slack.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
hosted.functionpoint.com
ScheduleRuns automatically on this cadence
Every Monday at 9:00 AM
DeliveryHow each run's result reaches you
Pitch follow up list · Slack
OutputWhat each run produces - A ranked list of pitches with no response, each with a ready to send follow up draft and its estimated value.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it email prospects without me approving first?

No. Every follow up is left as an unsent draft in Gmail. Your new business lead reviews and sends each one before anything reaches a prospect.

How does it decide a pitch has gone quiet?

It reads the days since the pitch was sent in Function Point and the logged response status, and only surfaces pitches over five business days old with nothing logged back.

What if we already lost the pitch?

It reads the live status in Function Point each Monday, so anything marked won or lost is skipped and never gets a follow up draft.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.