Automated Lapsed Subscriber Winback Drafts
Every Monday, WebRun opens VitaHealth POS, finds customers who canceled a Subscribe-and-Save subscription in the last 30 days, logs them to a Google Sheet so nobody is contacted twice, and drafts a personalized winback message in Klaviyo naming the product they used to auto-refill.
How do I win back customers who canceled their supplement auto-refill?
WebRun looks through VitaHealth POS every Monday for customers who canceled a Subscribe-and-Save subscription in the last 30 days, checks a Google Sheets log so nobody is contacted twice, and drafts a personalized winback message in Klaviyo naming the product they used to auto-refill. Every draft waits for your team to review and send.
- Lapsed subscribers get a personal winback message every week
- No customer is messaged twice in the same month
- Recovered subscriptions restart recurring auto-refill revenue
Built for supplement shop owners · subscription box retailers · vitamin store marketing · health food e-commerce
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.vitahealthpos.comin a real browser with your saved login - no setup, no API keys. -
1
VitaHealth POS - find lapsed subscribers
vitahealthpos.com
WebRun opens VitaHealth POS to find lapsed subscribers. - Open VitaHealth POS Subscribe-and-Save records and filter to subscriptions canceled in the last 30 days
- Capture customer name, product, cancel date, and lifetime refill count for each
Done when Every subscriber who canceled in the last 30 days is listed with their history.
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2
Google Sheets - log and check contact history
google.com
WebRun opens Google Sheets to log and check contact history. - Open the Lapsed Subscriber sheet
- Log each canceled customer with product and cancel date
- Mark anyone already contacted this month so they are not messaged twice
Done when The sheet reflects this week's lapsed subscribers with contact history.
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3
Klaviyo - draft the winback message
klaviyo.com
WebRun opens Klaviyo to draft the winback message. - Draft a personalized winback message for each lapsed customer naming their product and a reason to restart
- Save every message as an unsent draft in Klaviyo
- Never send a Klaviyo message automatically, leave it for a team member to review and send
Done when A winback draft sits in Klaviyo for every lapsed subscriber not yet contacted.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed customers without me?
No. WebRun only drafts the winback message in Klaviyo and leaves it unsent. You review and send each one yourself, so no lapsed customer is contacted automatically.
How does it avoid messaging someone twice?
It checks the Google Sheets contact log before drafting, so a subscriber already reached out to this month is skipped on the next run.
What makes a customer count as lapsed?
Anyone whose Subscribe-and-Save subscription was canceled in VitaHealth POS within the last 30 days. Cancellations older than that are left out of the weekly queue.
Related templates
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