Log Recurring Review Themes
Every Monday, WebRun reads last week's reviews on Google and Trustpilot, identifies the themes mentioned most often (positive and negative), logs each theme with examples to your sheet, and posts a top-themes summary to Slack so you know what to fix.
How can I automatically identify recurring themes in my customer reviews?
Every Monday, WebRun reads last week's reviews on Google and Trustpilot, extracts the themes customers mention most - wait times, staff, cleanliness, and more - logs each theme with real examples to your Google Sheet, and posts a top-themes summary to Slack so you know exactly what to fix.
- Spot negative patterns before they become reputation problems
- Save hours of manual review reading each week
- Build a data-driven list of improvements backed by real customer language
Built for customer experience managers · operations managers · multi-location businesses · hospitality operators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
business.google.comin a real browser with your saved login - no setup, no API keys. -
1
Google Business Profile - read & tag this week's reviews
business.google.com
WebRun opens Google Business Profile to read & tag this week's reviews. - Open Google Business Profile and read all reviews posted in the past 7 days
- For each review, identify the main theme(s) mentioned (e.g. speed, staff friendliness, price, cleanliness)
- Note whether each theme is positive or a complaint
Done when Each Google review is read and tagged with its theme(s).
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2
Trustpilot - read & tag this week's reviews
trustpilot.com
WebRun opens Trustpilot to read & tag this week's reviews. - Open your Trustpilot page and read all reviews posted in the past 7 days
- Tag each review with its main theme(s), positive or negative
Done when Each Trustpilot review is read and tagged with its theme(s).
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3
Google Sheets - log themes with examples
google.com
WebRun opens Google Sheets to log themes with examples. - Open your review-themes sheet
- For each theme identified, add or increment a row with: theme name, positive count, negative count, week, and a quote example
- Create a new row if the theme is first seen this week
Done when All themes from this week's reviews are logged with counts and example quotes.
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4
Slack - post the top themes
slack.com
WebRun opens Slack to post the top themes. - Post the top 5 themes this week, ordered by total mentions
- Flag any theme with more than 3 complaints as a priority issue
Done when Top review themes for the week are posted to Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
How does WebRun decide what a 'theme' is?
It reads the review text and groups mentions of similar topics - speed, price, staff, product quality, etc. You can give it a custom list of themes to watch for.
Does it reply to any reviews?
No - this template only reads and logs. For automatic replies, pair it with the review-reply templates.
Can I see the full data over time?
Yes - each week's themes are appended to the same sheet, so you build a month-by-month picture of what customers consistently praise or criticise.
Related templates
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