Capture Catering & Event Leads
The moment a catering enquiry form is submitted, WebRun reads the lead details from the notification email, logs the contact, event date, and guest count to your Leads sheet, drafts a personalised follow-up email in Gmail, and pings your sales manager on Slack — so no enquiry sits unanswered.
How can I automatically capture and follow up on restaurant catering and private event leads?
The moment a catering or private-event enquiry is submitted, WebRun reads the lead details from the notification email, logs the contact, event date, and guest count to your Leads sheet, drafts a personalised follow-up email in Gmail, and pings your sales manager on Slack so no enquiry sits unanswered.
- Every catering enquiry logged and followed up within minutes
- Lead details captured in Google Sheets for pipeline tracking
- Sales manager alerted in Slack the moment a lead arrives
Built for restaurant event sales teams · catering managers · private dining coordinators · hospitality sales managers
What does WebRun do on every run?
The exact actions WebRun takes, in order — in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
mail.google.comin a real browser with your saved login — no setup, no API keys. -
1
Gmail — detect form submission and extract lead details
gmail.com
WebRun opens Gmail to detect form submission and extract lead details. - Watch for new emails from your website form-notification address
- Extract contact name, email, phone, event date, guest count, and any notes
- Draft a warm, personalised follow-up email confirming receipt and offering next steps
- Save the draft — do not send until your events manager approves it
Done when Lead details are extracted and a follow-up draft is saved in Gmail.
-
2
Google Sheets — log lead with event details
google.com
WebRun opens Google Sheets to log lead with event details. - Open the Catering Leads spreadsheet
- Add a new row: date received, contact name, email, phone, event date, guest count, and status set to New
- Check for duplicate email addresses and skip if this person is already in the sheet
Done when The new lead is logged in the Catering Leads sheet with status New.
-
3
Slack — alert your events manager instantly
slack.com
WebRun opens Slack to alert your events manager instantly. - Post a lead alert to your events channel: name, event date, guest count, and a link to the draft reply
- Prompt the events manager to review and send the draft within the hour
Done when Your events manager is alerted and can act on the lead immediately.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it reply to the enquiry automatically?
No — it drafts the reply and holds it for your events manager to review. The email only goes out once a human approves it.
What if we get duplicate enquiries from the same person?
WebRun checks the email address against the Catering Leads sheet and skips the row if the contact already exists.
Can it add leads to a CRM instead of a spreadsheet?
Yes — swap Google Sheets for HubSpot or another CRM; WebRun will create the contact and deal there instead.
Related templates
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