Turn Reviews Into Marketing Testimonials
Every Monday, WebRun reads your latest 5-star reviews on Google and Trustpilot, picks the most detailed and quotable ones, adds them to your testimonials sheet, and posts the week's top picks to Slack so you can use them in marketing straight away.
How can I automatically surface my best customer reviews as marketing testimonials?
Every Monday, WebRun reads your latest 5-star reviews on Google and Trustpilot, picks the most detailed and quotable ones, adds them to your testimonials sheet in Google Sheets, and posts the week's top picks to Slack - so your marketing team always has fresh, real customer quotes ready to use.
- A fresh shortlist of quotable testimonials lands in Slack every Monday
- Marketing always has real, current customer quotes without manual review trawling
- Testimonials sheet builds into a reusable library of social proof over time
Built for marketing teams · small business owners · e-commerce businesses · service businesses
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
business.google.comin a real browser with your saved login - no setup, no API keys. -
1
Google Business Profile - read 5-star reviews
business.google.com
WebRun opens Google Business Profile to read 5-star reviews. - Open Google Business Profile and read all 5-star reviews posted in the past 7 days
- Score each review for quotability: length (over 30 words), specific detail, and emotional tone
- Flag the top 3 most quotable reviews with their text and the reviewer's first name
Done when Top quotable Google reviews identified and shortlisted.
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2
Trustpilot - read 5-star reviews
trustpilot.com
WebRun opens Trustpilot to read 5-star reviews. - Open your Trustpilot page and read all 5-star reviews posted in the past 7 days
- Score each review for quotability: length, specificity, and enthusiasm
- Flag the top 3 most quotable reviews with their text and reviewer name
Done when Top quotable Trustpilot reviews identified and shortlisted.
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3
Google Sheets - log shortlisted testimonials
google.com
WebRun opens Google Sheets to log shortlisted testimonials. - Open your testimonials sheet
- Add each shortlisted review as a new row: reviewer name, platform, review date, review text, and a 'Used in marketing?' column
- Skip any review already in the sheet
Done when This week's best testimonials are logged in the sheet.
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4
Slack - post this week's top picks
slack.com
WebRun opens Slack to post this week's top picks. - Post the week's top 3–5 testimonials to your marketing channel, formatted as pull quotes
- Include the source platform and the date of the review
Done when This week's best testimonials are posted to Slack for your team.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does WebRun publish the testimonials anywhere automatically?
No - it logs them and posts them to Slack for your team. Where and when to publish is always your decision.
How does it choose which reviews are most quotable?
It scores on length (longer is more useful), specific detail (mentioning a product, staff name, or outcome), and strong positive language. You can tune the scoring criteria.
Do I need permission to use a review as a testimonial?
In most cases, platform terms allow you to quote reviews with attribution. Always check each platform's policy and your own legal guidelines - WebRun flags the source so attribution is always clear.
Related templates
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