Win back canceled pest control customers
Every morning, WebRun opens PestPac by WorkWave, finds every account that was canceled in the last 24 hours, drafts a personalized winback email in Gmail for each customer, and posts your sales team a Slack list with cancellation reasons and recommended offers to discuss on a follow-up call.
- No credit card
- Under $0.01 per run
- Cancel anytime
How can I automatically win back canceled pest control customers?
WebRun opens PestPac by WorkWave every morning, finds every account canceled in the last 24 hours, and drafts a personalized winback email in Gmail for each customer based on their service history. Your sales team reviews and approves each draft, and a ranked Slack list shows cancellation reasons and account values to guide follow-up calls.
- Every cancellation is caught and actioned within 24 hours
- High-value churned accounts are surfaced first for personal follow-up
- No winback message goes out without a team member reviewing it
Built for pest control companies · residential pest control operators · pest control sales teams · recurring service businesses
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.workwave.comin a real browser with your saved login - no setup, no API keys. -
1
PestPac by WorkWave - find recently canceled accounts
workwave.com
WebRun opens PestPac by WorkWave to find recently canceled accounts. - Open PestPac by WorkWave and navigate to the Customer or Account section
- Filter for accounts whose status changed to Canceled in the last 24 hours
- Capture customer name, service history, cancellation reason if recorded, and account value
- Flag long-term customers (over 12 months of service) as high-priority winback targets
Done when Every recent cancellation is listed with customer details and cancellation context.
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2
Gmail - draft personalized winback email per customer
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalized winback email per customer. - Draft a personalized winback email for each canceled customer
- Reference their service history and offer a relevant incentive based on their plan
- Include a clear call to action to reinstate service or speak to your team
- Save as a Gmail draft for review, do not send automatically
Done when Personalized winback email drafts are saved in Gmail for every canceled account.
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3
Slack - post call list with cancellation context
slack.com How to Automate Slack
WebRun opens Slack to post call list with cancellation context. - Post a winback call list to your sales channel in Slack
- Include cancellation reason, account tenure, and annual value for each customer
- Sort by account value with the highest-value cancellations at the top
Done when Your sales team has a ranked winback call list in Slack with context for each customer.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the winback email to canceled customers on its own?
No. Every winback email is saved as a Gmail draft for your sales team to review and personalize before sending. Nothing goes to a customer without human approval.
How does it know why the customer canceled?
It reads the cancellation reason field in PestPac by WorkWave if one was recorded. If none is available, the draft still references the customer's service history and tenure to feel personal.
Which canceled customers get the highest priority?
Long-tenure customers and those with the highest annual account value are sorted to the top of the Slack call list so your team contacts the most valuable churned accounts first.
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