Automated Hardware Store Loyalty Winback Emails
Every Monday, WebRun opens Paladin POS, finds loyalty members who have not transacted in 60 or more days, drafts a personalized winback offer referencing their past purchase categories in Gmail, and posts a Slack summary for your review before anything is sent.
How do I automatically send winback offers to lapsed hardware store loyalty members?
WebRun opens Paladin POS every Monday, finds loyalty members who have not visited in 60 or more days, and drafts a personalized winback email for each one in Gmail that references their past purchase categories. It then posts a Slack summary so you can review and approve the batch before any offer reaches a lapsed customer.
- Lapsed members identified and drafted for every Monday before the week starts
- Personalized offers referencing actual past purchases improve open rates
- No winback email sent without a human review of every message
Built for independent hardware stores · hardware store owners · loyalty program managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.paladinpos.comin a real browser with your saved login - no setup, no API keys. -
1
Paladin POS - find loyalty members lapsed 60-plus days
paladinpos.com
WebRun opens Paladin POS to find loyalty members lapsed 60-plus days. - Open Paladin POS and navigate to the loyalty member report
- Filter for members whose last transaction was 60 or more days ago
- Capture the member name, email address, last visit date, and top purchase departments
- Skip members who have already received a winback offer in the past 30 days
Done when All qualifying lapsed loyalty members are listed with their contact and purchase history.
-
2
Gmail - draft personalized winback offer for each member
gmail.com
WebRun opens Gmail to draft personalized winback offer for each member. - Draft a personalized winback email for each lapsed member
- Reference the departments or product categories they purchased from most often
- Include a specific offer such as a discount or bonus points to encourage a return visit
- Leave every draft unsent for your review before sending
Done when One unsent personalized draft per lapsed member is saved in Gmail.
-
3
Slack - post winback batch for approval
slack.com
WebRun opens Slack to post winback batch for approval. - Post a Slack message with the count of winback drafts prepared
- Break down the lapsed members by how long they have been inactive (60 to 90 days, 90-plus days)
- Include a link to the Gmail drafts folder for review and sending
Done when You have a Slack summary of the winback batch with drafts ready for your approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send winback emails to customers without my approval?
No. Every winback offer is saved as an unsent Gmail draft. You review the full batch before anything reaches a customer.
How does it personalize the offer without knowing the customer's preferences?
WebRun reads the customer's top purchase departments from Paladin POS and references those categories in the message, making the offer relevant to what they have actually bought.
Can I set the lapse window to something other than 60 days?
Yes. Tell WebRun your preferred inactivity threshold and it will use that window instead, giving you control over when members enter the winback flow.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.