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Automated Garden Center Workshop Event Reminders

Every morning, WebRun checks Google Calendar for workshops or events scheduled in the next three days, finds registered attendees from the sign-up sheet, drafts a reminder email campaign in Mailchimp for staff to review, and logs each outreach in Google Sheets so no attendee is reminded twice.

Runs on WebRun · Strict Lockdown policy
Every day at 8:00 AM WebRunorchestrates each step
1 Google Calendar find upcoming workshops in the next three days
2 Google Sheets pull attendee list and log outreach
3 Mailchimp draft event reminder campaign for staff review
In short

How do I automatically send event reminders for garden center workshops?

WebRun checks Google Calendar every morning for workshops and events within three days, pulls the attendee list from the registration sheet in Google Sheets, and drafts a reminder campaign in Mailchimp for staff to review. Attendees get a timely nudge before each event without any manual coordination.

  • Attendee no-show rates drop with reliable three-day reminders
  • Staff spend seconds reviewing a draft instead of writing reminders from scratch
  • All reminder outreach is logged to prevent duplicate sends

Built for garden center event coordinators · plant nursery marketing teams · retail nursery managers

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens calendar.google.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Google Calendar - find upcoming workshops in the next three days
    calendar.google.com
    WebRun in Google Calendar: find upcoming workshops in the next three days
    WebRun opens Google Calendar to find upcoming workshops in the next three days.
    • Open Google Calendar and look for events tagged as workshop or in-store event within the next three days
    • Capture event name, date, time, location, and any special notes for attendees

    Done when All upcoming workshops and events within three days are identified with full details.

  3. 2
    Google Sheets - pull attendee list and log outreach
    google.com
    WebRun in Google Sheets: pull attendee list and log outreach
    WebRun opens Google Sheets to pull attendee list and log outreach.
    • Open the event registration sheet for each upcoming event
    • Pull the attendee list with names and email addresses
    • Check the reminder log tab to exclude anyone already sent a reminder for this event

    Done when A deduplicated attendee list is ready for each upcoming event.

  4. 3
    Mailchimp - draft event reminder campaign for staff review
    mailchimp.com
    WebRun in Mailchimp: draft event reminder campaign for staff review
    WebRun opens Mailchimp to draft event reminder campaign for staff review.
    • Open Mailchimp and create a reminder campaign draft for each upcoming event
    • Include event name, date, time, location, what to bring, and a contact number for questions
    • Leave each campaign as a draft for staff to review before scheduling. Do not send automatically.

    Done when One reminder campaign draft per upcoming event is saved in Mailchimp for staff review.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
calendar.google.com
ScheduleRuns automatically on this cadence
Every day at 8:00 AM
DeliveryHow each run's result reaches you
Reminder log · Google Sheets
OutputWhat each run produces - One Mailchimp reminder campaign draft per upcoming workshop or event, plus a log of attendee outreach in Google Sheets.
Draft campaigns
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it send reminders to attendees without a staff member reviewing them first?

No. Every reminder campaign is left as a Mailchimp draft for staff to review the content and schedule. No email reaches attendees automatically.

What if an event is cancelled after reminders have been drafted?

Simply delete the draft in Mailchimp. WebRun only drafts for events it finds on Google Calendar, so removing the calendar event prevents any future drafts for it.

Can it send a reminder the day before as well as three days out?

Yes. Configure a second reminder window, such as 24 hours before the event, and WebRun will draft a same-day reminder for each event while the Google Sheet log tracks which attendees have already received earlier reminders.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.