Automated Furniture Backorder Customer Updates
Every Monday, WebRun opens STORIS, finds all open backorders, drafts a plain-language update email for each affected customer explaining the current status and revised ETA, and queues the drafts in Gmail for a staff member to review and send before the week starts.
How do I automatically send backorder status updates to furniture customers?
Every Monday, WebRun opens STORIS, finds every open backorder with a customer on record, and drafts a plain-language status email in Gmail for each one, including the item name and revised ETA. Staff receive a Slack summary of all drafts to review and approve before the week starts, so no customer waits in the dark.
- Every backordered customer receives a weekly status update without staff having to write each one
- Orders past their original promise date are flagged as high priority
- No backorder update goes to a customer without a staff review
Built for furniture retailers · customer service teams · furniture store managers · sales associates
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.storis.comin a real browser with your saved login - no setup, no API keys. -
1
STORIS - read open backorder records
storis.com
WebRun opens STORIS to read open backorder records. - Open STORIS and navigate to the Purchase Orders or Backorder report
- Filter to all open backorder lines with a customer attached
- Capture the customer name, contact email, item description, original promise date, and current revised ETA for each line
Done when Every open backorder with a customer on record is listed with its current ETA details.
-
2
Gmail - draft backorder status emails
gmail.com
WebRun opens Gmail to draft backorder status emails. - Draft a plain-language backorder update email for each customer, naming the item and the revised expected availability date
- Acknowledge the delay and offer the customer's sales associate as a point of contact for questions
- Save each email as a draft, addressed to the customer, but leave it unsent for staff to review
Done when One draft update email per backordered customer is saved in Gmail and ready for staff review.
-
3
Slack - alert staff to drafts needing review
slack.com
WebRun opens Slack to alert staff to drafts needing review. - Post a Monday morning summary to the customer service Slack channel listing the number of backorder drafts awaiting review
- Include any orders past their original promise date as high priority items
Done when Staff have a Slack summary of this week's backorder drafts and any overdue promises flagged.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email customers about backorders without staff approval?
No. WebRun saves every backorder update as a Gmail draft and flags them in Slack. A staff member reviews and sends each message, so no customer communication goes out automatically.
What if the same customer has multiple backordered items?
WebRun drafts a separate email for each backordered line so each item's ETA is clearly communicated. Staff can choose to combine them into one email before sending.
Will it keep running even if some backorders have no ETA yet?
Yes. For items without a confirmed ETA, the draft will note that the revised date is pending and invite the customer to contact their sales associate for the latest information.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.