Watch Competitors for New Content
Every morning, WebRun checks Ahrefs Content Explorer for new posts from your tracked competitor domains, logs each one in a Notion database with its topic and estimated traffic potential, and sends you a Slack briefing of what they published yesterday.
How can I automatically monitor competitors for new content every day?
Every morning, WebRun checks Ahrefs Content Explorer for new posts published by your tracked competitor domains, logs each article in a Notion database with its topic and traffic potential, and sends your team a Slack briefing - so you always know what competitors published yesterday before your day begins.
- Competitor content gaps and angles surface daily without manual checking
- Every new competitor post is logged in Notion with traffic potential for easy reference
- Team starts each day with a current competitive briefing in Slack
Built for content strategists · SEO managers · marketing teams · digital agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
ahrefs.com/content-explorerin a real browser with your saved login - no setup, no API keys. -
1
Ahrefs - detect new competitor content
ahrefs.com
WebRun opens Ahrefs to detect new competitor content. - Open Content Explorer and search for new pages from each competitor domain published in the last 24 hours
- Filter for pages with estimated organic traffic above your threshold
- Capture the URL, title, word count, estimated monthly visits, and top keyword
Done when All new competitor posts worth watching are captured with their traffic estimates.
-
2
Notion - log competitor posts
notion.so
WebRun opens Notion to log competitor posts. - Open the Competitor Content database in Notion
- Add a row for each new post with URL, title, competitor name, publish date, top keyword, and estimated traffic
- Tag the page type (blog, landing, case study) for pattern analysis
Done when Every new competitor post is logged in Notion for your ongoing intelligence library.
-
3
Slack - send you the daily briefing
slack.com
WebRun opens Slack to send you the daily briefing. - Post a morning briefing: competitor name, post title, estimated traffic, and a direct URL for each new piece
- Lead with the highest-traffic competitor post of the day
Done when You have a competitor content briefing in Slack ready to read with your morning coffee.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Which competitors does it track?
You give WebRun a list of competitor domains when you set up the plan. You can update the list anytime and it takes effect on the next run.
Does it read the full content of competitor posts?
It reads publicly available metadata - title, URL, estimated traffic, top keyword - from Ahrefs. It does not scrape or reproduce full competitor articles.
What if a competitor publishes nothing that day?
It posts a brief 'Nothing new from competitors today' note so you know the run completed and you haven't missed a notification.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.