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Carta Automated Option Exercise Window Reminders

Every morning, WebRun opens Carta, identifies former employees with unexercised options whose post-termination exercise window is closing within 90 days, drafts a reminder email for your review, and logs the deadline in a Google Sheet tracker.

Runs on WebRun · Strict Lockdown policy
Every day at 9:00 AM WebRunorchestrates each step
1 Carta find departing holders with closing exercise windows
2 Gmail draft exercise-window reminder for HR review
3 Google Sheets log each expiry deadline for tracking
In short

How can I remind departing employees about their option exercise deadline?

Every morning, WebRun checks Carta for former employees whose option exercise window is closing within 90 days, drafts a personalised Gmail reminder with their grant details and expiry date, and logs the deadline in a Google Sheet. Your HR team reviews each draft before sending. No email goes out without human approval.

  • No departing employee misses their option exercise deadline
  • Gmail drafts are pre-filled with grant details and ready for HR to review in minutes
  • A Google Sheet tracks every expiry with draft status so nothing falls through the cracks

Built for HR teams · legal counsel · equity managers · startup CFOs

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens app.carta.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Carta - find departing holders with closing exercise windows
    carta.com
    WebRun in Carta: find departing holders with closing exercise windows
    WebRun opens Carta to find departing holders with closing exercise windows.
    • Open Carta and filter terminated stakeholders with outstanding unexercised options
    • Calculate the post-termination exercise window expiry for each grant
    • Flag any windows closing within 90 days as requiring a reminder
    • Capture the holder name, contact email, share count, strike price, and expiry date

    Done when All former employees with exercise windows closing in 90 days are listed with their details.

  3. 2
    Gmail - draft exercise-window reminder for HR review
    gmail.com
    WebRun in Gmail: draft exercise-window reminder for HR review
    WebRun opens Gmail to draft exercise-window reminder for HR review.
    • Draft a personalised exercise-window reminder email for each flagged holder
    • Include their grant details, expiry date, exercise steps, and a link to Carta
    • Leave each email as a Gmail draft for your HR or legal team to review before sending

    Done when A Gmail draft reminder exists for every holder with a closing window, ready for human review.

  4. 3
    Google Sheets - log each expiry deadline for tracking
    google.com
    WebRun in Google Sheets: log each expiry deadline for tracking
    WebRun opens Google Sheets to log each expiry deadline for tracking.
    • Append each flagged holder to the exercise-window tracking sheet
    • Record name, expiry date, shares, strike price, and whether a reminder draft has been created
    • Mark any entries that have already had reminders sent in a prior run

    Done when The tracking sheet is up to date with all holders facing expiring windows and their draft status.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
app.carta.com
ScheduleRuns automatically on this cadence
Every day at 9:00 AM
DeliveryHow each run's result reaches you
Exercise-window drafts · Gmail
OutputWhat each run produces - Gmail draft reminders for departing holders with closing windows, plus a Google Sheet log of all upcoming expiry deadlines.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it send the exercise reminder to the former employee without my approval?

No. WebRun creates Gmail drafts and leaves them for your HR or legal team to review. No email is sent to a former employee until a human opens the draft and clicks Send.

How far in advance does it start creating reminders?

WebRun flags exercise windows closing within 90 days. You can adjust this window during setup. Drafts are created once per holder so the same person is not duplicated each day.

What if the former employee has already exercised their options?

WebRun reads the live grant status in Carta each morning. Fully exercised or expired grants are excluded automatically, so drafts are only created for holders with genuinely outstanding unexercised shares.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.