Turn last year's buyers into upgrade customers this season
Every morning, WebRun opens Lightspeed Retail, finds customers who purchased a complete bike 18 to 24 months ago, drafts a personalised trade-in and upgrade invitation for each one in Gmail, and posts a Slack list so your team can review and send the most promising leads first.
- No credit card
- Under $0.01 per run
- Cancel anytime
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
cloud.lightspeedhq.comin a real browser with your saved login - no setup, no API keys. -
1
Lightspeed Retail - find customers in trade-in upgrade window
lightspeedhq.com How to Automate Lightspeed Retail
WebRun opens Lightspeed Retail to find customers in trade-in upgrade window. - Open Lightspeed Retail and filter sales history to complete bike purchases made 18 to 24 months ago
- Capture the customer name, email address, bike model purchased, sale price, and purchase date
- Exclude customers who have already purchased a new bike or initiated a trade-in since their original sale
Done when Every customer in the 18-to-24-month purchase window is listed with their bike and contact details.
-
2
Gmail - draft personalised trade-in invitation
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalised trade-in invitation. - Draft a personalised trade-in and upgrade invitation for each customer, naming their current bike model
- Mention your current trade-in program and highlight two or three relevant upgrade models if possible
- Save each draft in Gmail for staff review - do not send automatically
Done when A personalised trade-in invitation draft is ready in Gmail for every eligible customer.
-
3
Slack - post upgrade leads list for staff review
slack.com How to Automate Slack
WebRun opens Slack to post upgrade leads list for staff review. - Post a daily list to the sales channel of customers in the upgrade window, sorted by original purchase value
- Flag the highest-value purchases at the top so staff prioritise those conversations
- Staff review and send the Gmail drafts to the most promising leads first
Done when Staff have a prioritised upgrade leads list in Slack with drafts ready to send.
How do I automatically follow up with past bike buyers about trade-in and upgrade options?
Every morning, WebRun reviews Lightspeed Retail for customers who bought a complete bike 18 to 24 months ago and have not yet upgraded. It drafts a personalised trade-in invitation in Gmail for each one and posts a Slack list sorted by original purchase value, so staff can prioritise the most valuable upgrade conversations.
- Past buyers are targeted for trade-ins at the moment they are most likely to consider an upgrade
- Staff prioritise outreach to highest-value past purchases for maximum sales impact
- Customers who already upgraded are automatically excluded from the invitation list
Built for bike shops · bicycle retailers · sales staff · shop owners · cycling upgrade programs
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the trade-in invitation to customers automatically?
No. Every invitation is saved as a Gmail draft and staff must review and send it. No customer is contacted without a human approving the message first.
How does it decide which customers to target?
It reads sale history in Lightspeed Retail and targets customers who bought a complete bike 18 to 24 months ago and have not yet purchased another or started a trade-in.
Can I adjust the time window for the outreach?
Yes. You can set the window to any range that fits your shop, such as 12 to 18 months for entry-level buyers or 24 to 36 months for premium bikes that hold their value longer.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.