Automated FullContact Contact Enrichment
Every night, WebRun scans your Airtable contact base for records missing a job title, company, or social profile, looks each one up in FullContact, writes back whatever fields it can confidently fill in, and logs a short summary of what was enriched and what is still missing to Notion.
How do I automatically enrich incomplete CRM contact records?
WebRun scans your Airtable contact base every night for records missing a title, company, or social profile, and looks each one up in FullContact. It writes back only the fields that come back as a confident match, leaves a note on anything unmatched, and logs a summary to Notion so your contact data stays complete.
- Incomplete contact records get filled in overnight without manual research
- Only confident matches are written back, nothing is guessed
- A Notion log shows exactly what was enriched each night
Built for revenue operations · sales operations teams · growth marketers · small sales teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
fullcontact.comin a real browser with your saved login - no setup, no API keys. -
1
FullContact - look up missing contact details
fullcontact.com
WebRun opens FullContact to look up missing contact details. - Take the list of incomplete contacts from Airtable
- Look up each one in FullContact by email
- Return job title, company, and social profile fields where a confident match exists
Done when Every incomplete contact has been looked up and matched where possible.
-
2
Airtable - check which Airtable records are incomplete
airtable.com
WebRun opens Airtable to check which Airtable records are incomplete. - Open the contacts base and filter to records missing title, company, or social fields
- Write back each field FullContact returned with a confident match
- Leave a note on any contact with no match found
Done when Every matched contact record is filled in, and unmatched ones are noted.
-
3
Notion - log a summary of what changed
notion.so
WebRun opens Notion to log a summary of what changed. - Log tonight's run to the Data Quality page in Notion
- List how many contacts were enriched and how many still need manual research
Done when Tonight's enrichment summary is logged in Notion.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it guess at missing information?
No. WebRun only writes back fields FullContact returns as a confident match on the contact's email. Anything uncertain is left blank and noted for manual research instead of guessed.
Will it overwrite information I already have?
No. It only fills in fields that are currently blank. Existing title, company, or profile data on a contact is never replaced.
How do I see what changed?
Every run logs a summary to Notion with the count enriched and the count still missing, so you can review the night's changes in one place.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.